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Mission & Core Values  

Our Mission

Passion For Quality,

Growth And Prime Value


Our Mission


   

Core Values
The Group has developed eight Core Values which formed a common foundation representing the Group's strength, resilience, and vibrancy. All the employees are motivated in oneness with these core values as the driving force towards the successful accomplishment of the Group's vision. It begins with me confirms that these core values are not just inspirational, but each individual in the Group is energized to adopt them as the minimum standard of practice.

Quality

To benchmark world-class standards and to meet customer satisfaction


Progress

To pursue continuous improvement of our business process so as to achieve competitive excellence in productivity and efficiency


Human Resources

To develop human resources and to enrich the quality of our people


Innovation

To foster innovative instinct and initiative as the basis for building distinctive entrepreneurship


Unity

To achieve oneness in purpose, and harmony in the pursuit of prosperity for all


Entrepreneurship

To pursue management vision and foster entrepreneurship


Honour

To conduct business with fair terms and practices


Social Responsibility

To create wealth and betterment of society


 

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